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Allan Petretti sold his printing and advertising business to devote his full time efforts to soda pop collectibles. He has been collecting and dealing in this area since the early 1970s. In 1976. he began publishing a mail-bid auction dealing specifically with soda-pop collectibles. Thirty-two years and sixty-three auctions later, these fully illustrated semi-annual auctions, conducted through Nostalgia Publications, have become one of the main sources of Coca-Cola and other quality soda-pop memorabilia, selling more than 60,000 pieces. For more information, visit www.nostpub.com, e-mail NostPub@aol.com or call (201) 488-4536, or fax (201) 833-0938.

This continuous buying, selling, evaluating, and staying on top of current market values. combined with a vast library of images, provided the perfect opportunity to produce a book that showed and evaluated Coca-Cola memorabilia. Since the first edition in 1977, Petretti’s Coca-Cola Collectibles Price Guide has become the main source of information and current pricing for today’s collectors Now in its 12th edition, the book is not only considered the “Bible” by most collectors, but it has also set the standard which other price guides attempt to follow.

Because of the negative effect that illegal and unauthorized Coca-Cola collectibles have on the market, Petretti has become a leading opponent of counterfeit material, and he insists on uncovering and showing as much of it as possible in his books. He also wrote Warman’s Coca-Cola Collectibles, Warman’s Coca-Cola Field Guide, and Petretti’s Soda-Pop Collectibles Price Guide. In addition. he co-authored Classic Coca-Cola Serving Trays and Classic Coca-Cola Calendars.

Petretti has appeared on many nationally syndicated television shows including History Detectives, Personal FX, Smart Money with the Dolans, Whatchagor with Harry Rinker, and Rinker on Collectibles. He is also a regular talk show guest on radio stations nationwide and writes feature articles for a number of other antique and collectibles publications. Mr. Petretti conducts seminars around the nation for Coca-Cola collector groups, and has been interviewed by the Wall Street Journal, USA Today, The Robb Report (Investibles), Country Living, Ladies Home Journal, London Times, the New York Times, and a number of collectibles columnists. He has conducted an appraisal weekend and online chat room at the World of Coca-Cola in Atlanta, Georgia.

Petretti is a licensed appraiser and is frequently called upon to provide his expertise to insurance companies and to appraise some of the largest collections in the country. Writing about Coca-Cola and soda-pop collectibles, as well as buying and selling these items full time, he has become one of the nation’s foremost authorities on values and market trends of soda-pop memorabilia. He also welcomes correspondence from fellow collectors, and any information on rare and unusual items Write to: Allan Petretti, P.O. Box 4175, River Edge, NJ 07661.